Date & Weather: Sunday 22nd January, 2017 – 30 Degrees

Location – Melbourne Convention & Exhibition Centre – Handicap Access, Air-conditioned

Parking – Wilson’s Car Park Underground Parking Car Park – $20 per exit per day

Public Transport – Yes – tram, train and bus

Ticket Cost – $24 online, $29 at the door

Advertising – Saw the advertisements on Facebook and heard on the radio

Prizes – Details of prizes not on website.  We did see 1 – 2 posts about prizes on social media, but not much detail of what they are – major prize pool $20K

Giveaways – Very little in the way of actual giveaways, first 500 brides receive a free pamper bag at the door

Features List – Bridal Fashion Parade, small makeup trial section, small massage section, Upmind App (the functioning of the App has been found to be confusing)

Layout – Grid layout of stands, large and small stands mixed, cars towards the back

Queue To Get In – No Queue

Quantity Of Exhibitors – 130 – Many were regional, based outside of Melbourne

Bridal & Men’s Fashion 15
Catering, Cakes & Candy 10
Transport 7
Celebrants 8
Hair, Makeup & Beauty 10
Venues 15
Photographers, Photobooths & Videos 25
Flowers, Decorations & Hire 15
Travel & Honeymoon 10
Entertainment 5
Stationery 10


Overall Star Rating – 2/5

Overall Impression –

For some time now, the January Melbourne Bridal and Honeymoon Expo has been a regular fixture on the list for brides-to-be and their wedding parties.  Having attended in previous years, this year’s expo seemed to lack some of the buzz that our reviewing party had experienced before.

There were still plenty of great, top quality exhibitors to talk to at this Melbourne Bridal and Honeymoon Expo, and a day trip into the city can be the exciting cherry on top for many people.  Arriving at 11:30am, there was some confusion about the giveaways, prizes and the Upmind App, but there was no queue to enter (great for attendees!)

While attendees weren’t low, it was quiet enough to have a wander and check out all the exhibitors, and even have a good chat with them.  Unfortunately, there wasn’t a chance to enjoy the free make-up trial or massage section, as they were both consistently busy during the time attended.

A day at the Melbourne Convention & Exhibition Centre and surrounding area is still a lovely day out for brides-to-be and their loved ones, and the weather made it even more so.  While the Melbourne Bridal and Honeymoon Expo is still not to be discounted when populating your own expo calendar, this year’s offering didn’t nudge it to the top of the list.  The ticket price was high for the experience this year, especially when there are other expos throughout the year – big and small – that provide more value-for-money.

This year’s Melbourne Bridal and Honeymoon Expo can attribute any success to the exhibitors themselves – they were friendly, helpful and eager to meet with attendees. Although many were regional, or from outside Melbourne, it didn’t detract from their eagerness to assist attendees.

Fingers crossed that next year’s expo picks up in momentum again.  Watch this space next Summer and Melbourne Bridal Expos will keep you posted!


Melbourne Bridal and Honeymoon Expo